Amex targeted a millennial audience to show the benefits of using their reward points in a multitude of ways.
Breakfast of Champions was the production company responsible for creating the visuals and I was in charge of creating and applying the 'light painting' effect to edited live-action shots.
After a first rough cut was exported from Adobe Premiere, all the comping, grading and effects were done in After Effects using a variety of plugins.
Client: American Express
Production Company: Breakfast of Champions
Creatives: Lee and Jade Trott
Creative Director: Rob Ferneyhough
Year: 2018