Flora and Bloom are fragrance collections by the Italian luxury brand Gucci.
Inspired by the fragrances’ floral notes, the campaigns were characterised by the abundant use of flowers and petals on the photo shoots.
I was in charge of creating a series of cinemagraphs using the official photos for the advertising campaigns.
Adobe After Effects and Photoshop were my tools of choice to create the looping animations.
Client: Gucci
Production Company: Breakfast of Champions
Year: 2018