I had the pleasure of working on this Pokémon GO Ad with the team from Jam VFX. The advert celebrated new arrivals in the game and featured branded Pokémon trucks delivering “Pokéballs” over the Christmas season.
The final piece mixed full CGI shots and 3D comps over matte-painted footage.
Working with the CGI team, the job involved a lot of look dev, modeling, animation, texturing, lighting, match-moving, and rendering all the 3D assets with the right passes for compositing.
The main tools I was involved with during the production were Cinema 4D, X-Particles, Redshift, Photoshop, Illustrator, and After Effects. Additional tools used by the team included PF Track and Flame for tracking and compositing.
Production Company: Jam VFX
Agency: Maverick Media
Creative Director: Joe O’Connor
Producer / Account Handler: Shirly Bumaguin
VFX Creative Lead: Mark Robinson
CGI Creative Lead: Ton Bartrolli
VFX EP: Jordan Andreopoulos
VFX Line producer: Angus Berryman
Grade: Dave Ludlam
Year: 2020