This video was designed as the main multimedia attraction at the Tetra Pak stand at the Fispal exhibition in São Paulo, Brazil.
The project consisted in a video that was projected onto a 40m wide by 5m tall wall, as well as a mapping projection onto the Tetra Pak machine that was positioned opposite the wall.
The animation tells the story of the evolution of TetraPak, from the creation of the first packaging model up to the present.
Using a basic storyboard as the starting point, I was in charge of design and animation. This was carried out using the Adobe Creative Suite and Cinema 4D.
Due to the success of the project, the video was also converted to HD and shown in other Tetra Pak events, in both Sweden and the United Arab Emirates.
Client: TetraPak
3D Modeling: Teleo
Production Company: Emotique
Year: 2015